Frank Gehry

 

Frank Gehry
At the Parsons Table

THE NEW SCHOOL
NEW YORK, NY, 2015

As event and project manager at Parsons School of Design, I revitalized At the Parsons Table, an interview event series with cultural luminaries. While at Parsons, I hosted Ralph Lauren, Eileen Fisher, and Frank Gehry At the Parsons Table.

The Frank Gehry interview event was hosted at Parsons in partnership with the Guggenheim Museum and the publisher Alfred Knopf. Heller Furniture donated the stage furnishings (Gehry designed chairs) and Surface Magazine provided complimentary copies of their issue featuring Mr. Gehry for our VIP guests. 

The event included the interview, a book signing, a VIP cocktail hour with Mr. Gehry, and a private dinner for Parsons Board members with Mr. Gehry in the home of the president of The New School. 

A veritable public relations success, the event was attended by more than 30 members of the press and was live-tweeted by Curbed to their more than 30k followers. 

In addition to planning and executing the event, I also designed the event identity used on all digital and print marketing collateral and event signage.

 

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